At the Paris Summit, a group of countries and 37 AI companies formed a “Coalition for Sustainable AI,” which also seeks to develop standards for measuring and reporting on energy. The paper supports a case for passing law that compels companies to be more transparent about the wider impact of their supply chain, energy consumption, and e-waste – law that would encompass the total life-cycle of AI systems and introduce meaningful incentives to being sustainable rather than trapped in a zero-sum race for growth. For Luccioni, Strubbel, and Crawford, the true picture of AI’s impact includes not only these wider but opaque details around supply chains and disposal efforts but also what they call the “rebound effects” of the wider embrace of AI.