At 74 Wythe in Brooklyn, apparel brand UGG launched its Fall 2025 line. The night buzzed with music as R&B powerhouse Mariah the Scientist commanded the stage, dressed head-to-toe in a custom UGG getup unavailable in stores. That obviously goes into my music because every day is not necessarily casual, and every day is also not necessarily formal. The signature UGG style could be seen throughout the event — cozy aesthetics, earthen tones, a variety of textures, and floral arrangements bursting from signature Fall 2025 UGG products. The bash marked a celebration not just for UGG's new fall line, but also for Mariah, who had just rocked The Tonight Show Starring Jimmy Fallon and announced her upcoming tour.