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IT
Paper zu Webshop Gütesiegeln veröffentlicht (23-09-2024)
['Aldag', 'Lukas.Aldag Kit.Edu', 'Karlsruher Institut Für Technologie', 'Kit', 'Karlsruhe', 'Hennig', 'Anne.Hennig Kit.Edu', 'Volkamer', 'Melanie.Volkamer Kit.Edu', 'Lukas Aldag']
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Marketing strategies, perceived risks, and consumer trust in online buying behaviour. The influence of online and offline brand trust on consumer buying intention. In HCI in Business, Government, and Organizations: eCommerce and Innovation: Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I 3 (pp.