Despite the fact that black women account for a good proportion of the money spent annually on cosmetics, we are still getting short shrift when it comes to finding the right shade of foundation. The crux of the matter is, why do cosmetic companies seem to struggle with appeasing black women with a stellar colour selection – and further to the point, why do our American counterparts seem to have less of an issue when it comes to selecting the right foundation? It just isn’t good enough that major cosmetic houses such as Bourjois, Christian Dior, Elizabeth Arden or Lancomé do not create enough colours for black women (and Lancomé even uses a black model in their campaign!)