A special carrying case was designed to transform the packaging into a sustainable, wearable bag, allowing people to celebrate Johnnie Walker’s legacy anywhere in Thailand. Over the past century, iconic brand moments have been etched into Thai history, from the original Striding Man logo to the groundbreaking “Winter in Bangkok” TVC, where Johnnie Walker made snow fall in Thailand using CGI—challenging the belief that it was impossible. Looking ahead, the brand’s future vision incorporates sustainability while inspiring the next bold stride, inviting Thai society to imagine the possibilities for the next 100 years.