Imagine being a young creative in the LIA jury room witnessing your campaign being judged – and it wins the Grand LIA award. Somjit was one of the 125 talented young creatives, selected from around the globe, to attend the LIA Creative LIAisons training program that runs concurrently with the LIA judging week at the Encore Hotel in Las Vegas. We spent more time learning how to sell ideas, create the right conditions for creativity, and develop a creative mindset.