It will be more challenging for news brands that don’t have a natural broadcast presence to immediately come to the mind of users when they talk to a smart speaker for the first time; how likely is it that a user wanting news would first think of a newspaper brand on these devices? Some examples of what an impact voice assistants on phones could have to these “next billion” users in the developing world include: Voice AI: Use cases for the “next billion” Talking user through how to use phone functions for the first time If you get the news from Alexa, you get it in Alexa’s voice and not in The Washington Post’s voice or Fox News” voice.”