While trust and understanding of blockchain remain the biggest barrier to mainstream adoption, in order to become THE platform of choice for blockchain, Ethereum will have to capitalize on network effects. However, switching costs are low and multihoming is likely high among blockchain evangelists (both on the developer and user side) given blockchain’s nascency and the continued evolution of the technology; developers and users want to test out different protocols on different platforms to see what best suits their use cases. By becoming the biggest name in blockchain platform technology today, Ethereum already has an advantage over competitors in being the most trusted platform.