As his success with Amazon grew, Bezos was able to aim Blue Origin at the lofty target of commercial space travel, where he hoped to change the New Space sector as dramatically as Amazon was changing retail. His timing was characteristically prescient, since NASA was in the process of winding down its space shuttle program and gearing up for its Commercial Crew Development program (CCDev), where it would partner with private New Space companies to share the cost burden of near-Earth activities like supplying the International Space Station.