Despite this, global automakers are expanding their Mexican production as they reposition plants to target Latin American markets. Combined sales in Mexico and Brazil account for 70 per cent of new car sales in the region. Production at its Mexican plant rose 9.2 per cent year-on-year, with 25 per cent of output sold in Mexico and 75 per cent exported. Kia now ranks sixth in Mexican market sales, with the share of production allocated to domestic sales increasing by 2 percentage points from 2024. Since its launch, monthly global sales have averaged 15,000 units, making it Kia's second best-selling export model after the Sportage.