Beyond exploring new business models and newsroom practices, the tour provided a space to exchange ideas, establish contacts, and reflect on how Ukrainian media can adapt and grow amid extraordinary challenges. The study tour also served as a base for establishing twinning exchanges between three Nordic and three Ukrainian mid-sized media for long term exchanges, support and knowledge sharing over the next few months. These partners now bring extensive insight and a broad range of experience from Norwegian media and media houses, and contribute to the implementation of the program’s outcome to enhance the benefit from knowledge sharing and collaboration with each other and Nordic media. Accelerating aheadWIN’s Ukraine Leadership Accelerator programme launches today, with a keynote address on sharing leadership lessons by Lena K Samuelsson, of WAN-IFRA’sI Media Freedom Board. The initiative kicks off with a live workshop at the 14th Ukrainian Media Congress in Lviv from 3 to 4 October.