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EN
Ken Doctor offers actionable ideas from Lookout Local’s success
['Wan-Ifra Staff']
WAN-IFRA
By Cecilia CampbellWhat makes the Lookout model – “a good community newspaper that happens to be digital” – tick and what differentiates it from the hundreds of startups proliferating across the United States?
Background: building a community newspaper that is more – and digitalThe original Lookout Local site, Lookout Santa Cruz launched in November 2020.
Thanks to the ground work done in Santa Cruz, including getting the tech stack up and running smoothly, the launch of the second site, Lookout Eugene-Springfield, on 10 April this year, has seen a ramp-up 3–5 times faster than for Santa Cruz.
(Numbers in slide below)The Lookout Local team plans to launch more sites by the end of 2026.
We have a singular focus,” – Ken DoctorContext – the US local news industry
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