by Neha Gupta neha.gupta@wan-ifra.org | September 22, 2025“Ask Birubala,” Newslaundry’s in-house AI chatbot, was designed to manage subscriber queries, troubleshooting and documentation. Mobile-first, user-focused productsFor Tewari, product success is about solving reader pain points, not flashy design. Ask Birubala: an AI assistantUnlike some AI tools in newsrooms focused on experimentation, Ask Birubala addresses practical operational challenges. “Too often, AI tools in newsrooms are gimmicks. Ask Birubala now saves more than 10 hours a week for senior developers and product managers who previously handled repetitive queries.