KG Media’s traffic to news content has declined by 37 percent since the launch of AI Overviews, Budiman said. But the content must be paired with habit and engagement on the platform hosting that content,” Budiman said. One of the things KG Media is doing to strengthen its platform is doubling down on broader content variety, he said. “Today, 60 percent of KG Media revenue is still based on the highly disruptible advertising model,” Budiman said. The company’s final strategic goal related to AI is negotiating with AI platforms and try to conclude beneficial deals.