Rising costs and tight budgets are the leading factors influencing employee benefits strategies across the markets. Nearly half (44%) of organisations in Asia are struggling to understand employee expectations when designing employee benefits, according to the Asia Employee Benefits Report 2025 by the Chartered Institute of Personnel and Development (CIPD) and AIA. Having surveyed HR practitioners in Singapore, Malaysia, and Hong Kong, and observed proprietary data from over 38,000 AIA corporate clients across the three markets, the report highlighted persistent gaps between what benefits employees want and what benefits packages employers create. Among the three markets, Malaysia (52%) leads in prioritising employee feedback and surveys, followed by Singapore (45%) and Hong Kong (26%). The most commonly requested non-insurance benefits by staff are health and wellbeing benefits (40%) and flexible/remote working (30%).