Amazon Prime trial lawsuit, brought by the Federal Trade Commission during the Biden administration in 2023, says Amazon used “misleading online designs” to trick millions of people into signing up for the Amazon Prime membership case while at the same time implementing an “artificially and deliberately complex system” that made it difficult to opt-out. Amazon subscription lawsuit 2025 alleges the online retailer used “dark patterns” to entice consumers into agreeing to the auto-renewing subscription service. Amazon deceptive practices trial is expected to last around a month. Amazon court case today also shows that as early as 2016, Amazon allegedly had an intentionally complex multi-step cancellation process for the Prime service. In court documents, the FTC says Amazon internally called the process the “Iliad Flow,” a reference to Homer’s epic poem that tells the story of the 10-year Trojan War.