Vijayawada: In a major festive offer, Apco announced a 40 per cent discount on handloom products across all its showrooms in the state and at the national level. The discount, which comes ahead of Dasara and Deepavali celebrations, is aimed at encouraging traditional festivities while promoting the use of handloom textiles. She said that the festive discount will benefit both consumers and weavers. “With 92 Apco showrooms operating across the country, this 40 per cent discount will help families celebrate Dasara and Deepavali in the traditional Telugu way while also providing financial assurance to the weaving community,” she added. Stressing the cultural significance of handloom products, the minister appealed to people to buy and wear handloom clothes during the festive season.