New Delhi: Prime Minister Narendra Modi on Tuesday called upon citizens across the country to actively participate in the 'Swachhata Hi Seva' campaign, describing it as an inspiring initiative that reflects the spirit of collective responsibility and national pride. I urge more people to join this campaign and make it a success." Municipal Councillor Ramkishore Sharma and Northeast District BJP President U.K. Chaudhary also joined the campaign. Cleanliness has to be a part of behaviour, and all citizens need to join hands for the effort." Delhi BJP's Organisation General Secretary, along with BJP workers, local Public Works Department and Municipal Corporation employees, symbolically launched a cleanliness drive at Rajghat, the Rajghat bus stop, and the surrounding areas.