Tea as TherapyThis shift from the traditional chai to curated infusions is rooted in a growing awareness around preventive health and the therapeutic potential of herbs. A desire for authenticity & historyThe Indian tea landscape is becoming more discerning and experience-driven. While chai remains a daily comfort, there is a clear and growing shift towards premium, whole-leaf, and heritage teas that offer both depth and distinction. Health consciousness, global exposure, and a revival of traditional wellness practices are all shaping preferences,” said Batra. Newby Teas has seen increasing interest from Indian consumers in classic and rare blends, such as Elegant Darjeeling, Silken Pyramids, and curated wellness infusions.