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Divided We Lead: CEO Activism has Entered the Mainstream
['Aaron', 'Ronnie', 'Michael W. Toffel', 'Is The Mark Burgess', 'Lisa Benson-Burgess Professor Of Business', 'Public Policy At Duke University', 'Chief Economist At Openai.', 'Is The Senator John Heinz Professor Of Environmental Management At Harvard Business School', 'Host Of The Hbs Climate Rising Podcast', 'Co-Lead Of The Hbs Online Business']
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Leaders in all sectors — from business to sports to education — are publicly engaging in controversial political and social debates that they would have shied away from just a few years ago. Weighing in on divisive issues can alienate stakeholders — customers, employees, and investors among them. Yet since we wrote “The New CEO Activists,” published in the January–February 2018 issue of HBR, we’ve seen a growing wave of leaders surging into activist roles.