So the fight to solve the problems with social media is going to fall along a new divide: the people who benefit heavily from the attention economy versus the users. The fight to solve the problems with social media is going to fall along a new divide: the people who benefit heavily from the attention economy versus the users. Instead, what's happening is social media users are actually engaging in labor of some form or another by posting on the platforms and giving tech giants the data they need to sell ads, and users aren't being compensated for that.