And before I get into the 17 Pro Max specifically, I have to give a nod to the entire iPhone 17 series this year. iPhone 17 (left) and iPhone Air (right)But the Pro models, especially the iPhone 17 Pro Max, are where Apple has gone all out. I’ll be honest, the last time a Pro iPhone truly blew me away was the iPhone 13 Pro Max. The iPhone 17 Pro Max finally has the hardware to keep the A19 Pro chip running cool for longer. The iPhone 17 Pro boasts a 3,000 nits peak brightness versus 2,000 nits on the 16 Pro Max.