The ‘World Happiness Report 2023’, by the UN Sustainable Development Solutions Network (SDSN), ranks countries based on their ‘happiness’ level and has gained popularity, though not for the right reasons. This is quite a fallacy that the developed world represented by the Occident emerges as the happiest, while Bhutan, the only country in the world that looks at every policy intervention through its parameters of Gross National Happiness, is missing from the ranks. Isn’t the time ripe for the global South led by large emerging nations like India, and also those who pioneered the process of happiness measurement like Bhutan, to choose their own parameters and for once delineate happiness through the lens of the global South, and rank the world economies?