“It’s an indication of Elon Musk’s unpopularity that people are so keen to embrace a platform created by Mark Zuckerberg,” the New York Times star reporter Katherine Rosman wrote last week; suitably enough, she did so on Threads. We will use your Threads and Instagram information to personalize ads and other experiences across Threads and Instagram.” And Zuckerberg’s promises about making Threads less toxic than Twitter – “friendly”, to use his term – are questionable, as a Guardian report by Josh Taylor and Josh Nichols made clear Monday.