“Our biggest asset as a research institution is our research, so shouldn’t we do research in service to our community?” The University of Minnesota-Twin Cities was one of the first institutions to change its tenure policy, in 2006, telling review committees to consider public engagement in research, teaching, and service, said Andrew Furco, who was the university’s first associate vice president for public engagement until he stepped down in 2021. Other shifts include the development of graduate-school courses on community-engaged research, new professional networks and consortia of scholars and institutions, the establishment of peer-reviewed publications on public research, and a growing number of colleges appointing senior administrators to oversee engagement, including research.