(If appeals courts affirm Engoron’s ruling, Trump and his sons will also be barred from serving as officers of a company in the state for several years, which could paralyze the Trump Organization’s operations as they exist.) So when Trump Media and Technology Group, the parent of Trump’s Truth Social site, became a public company earlier this spring, it seemed like a timely windfall for the former president. The public has no way to know why Trump flip-flopped, and both Trump and Yass say they didn’t discuss TikTok at their meeting, but some skepticism is reasonable under the circumstances.