If we learned one thing from the first go-round with candidate Clinton, it is that the news media have much to learn about how to fairly and properly cover a female presidential candidate. Campaign strategists know full well that such attacks cater to inherent biases in how the news media cover female candidates. As the economics of the news media have continued to deteriorate, news outlets may be even more susceptible to amplifying the campaign narratives put forth by political strategists, as well as those that go viral on social media.