Across the country, faith leaders and civil rights activists are calling for boycotts, urging Black consumers to redirect their spending to Black-owned businesses or stores and companies that remain committed to DEI. Nekima Levy Armstrong, a Minneapolis-based civil rights attorney, said local activists are calling for Black consumers nationwide to boycott Target indefinitely, or until the retail chain reinstates its DEI investments. “There is a lot of frustration and disappointment with Target’s decision to cower to the Trump administration, especially after building a lot of their business model around diversity,” Armstrong said, noting Target was praised for featuring Black-owned brands each year for Black History Month.