This year’s Personnel Today Awards digital HR and technology category showcases some of the best examples of this in our shortlist. This fragmentation led to delays, inconsistent information, and a high volume of repetitive queries to HR support teams, diverting resources from complex, value-added work. More than 90% of HR queries now travel through GenAI and self-service, meaning HR teams can focus on more complex and value-adding work. Finance leads avoided months of weekend work, divisional directors saved hundreds of hours, and HR teams avoided weeks of repetitive letter production. To boost retention and engagement, the company needed an integrated, digital HR strategy.