Going a step further, opening the roadmap to the top of our funnel, factoring in any feature requests by ongoing sales engagements, indexed by their Total Addressable Spend helps pin “Feature X unlocks sales prospect A”. Since our feature development is heavily demand based, what if we let users pre-order features? User suggests a feature → the community engages with it → feature is moved to “Planned”, we emit a notification → we create a Linear project, DRI gets cooking → the feature is moved to “In Progress”, another notification emitted → the DRI brings the feature to life → all subscribers find out immediately.