The key findings from the nationwide research outlined below, shows that men are spending more time on the way they look than women, whilst women take more pride in their cars than their male counterparts which helps to dispel the typical gender stereotypes about gift giving. The findings show that although women still look for fashion items as their top requirement, they have uncovered the fact that women now prize their car above men, whilst men have a preference for beauty and grooming products that outweigh the traditional views that they love cars above all else. Women ranked higher (79%) than men (54%) on the spending on their cars; the survey showed women were more likely to want to ‘kit out’ their vehicles to make them look great, as opposed to men who ranked this in 3rd place.