Managing risk proportionately means being aware of risk as it relates to your product or service. The actions you take to identify and minimize risk should support the context of your product or service (who uses it, why are they using it and how are they using it), the likelihood of risk events happening and the expected impact if they do. Including risk management in your discovery, development, delivery and use of products and services helps make sure that you and your team are building, buying and using products and services in responsible ways.