SXSW attendees gathered on the evening March 10 to celebrate the winners of the 2025 SXSW Innovation Awards, sponsored by LATAM Airlines. Hosted by three-time Grammy nominee SaulPaul, the Innovation Awards is an opportunity for some of the most creative projects across 11 categories to showcase their technological advancements to SXSW audiences. Longtime SXSW enthusiast Mark Cuban was introduced as the inductee of the SXSW Hall of Fame as part of the ceremony.