Enhances Customer Lifetime Value (CLV): By focusing on building relationships, customer-centric marketing encourages repeat business, increasing each customer’s lifetime value. Traditional marketing often focuses on product features and brand-centric messages, while customer-centric marketing prioritizes understanding and meeting the specific needs and preferences of customers. Metrics like customer retention rate, customer satisfaction scores, net promoter scores, and customer lifetime value (CLV) can help you assess the effectiveness of your customer-centric approach.