The beauty of LinkedIn is the ability to network with people who might be business allies, potential clients/customers or just people with a bit of influence in your area. For example, if you own a small restaurant in the centre of town then get involved in a local business networking group for your area and speak with authority about operating a first class restaurant and invite people to your restaurant for a networking meet up. LinkedIn is about networking with people, but for LinkedIn to be as successful as it is, networking with these people has to turn into leads and ultimately sales.