When making a profile for your business do not make a ‘Friend Page’ because this is a breach of Facebook’s Terms & Conditions and you risk getting your page banned. The 90% of the time can involve sharing funny pictures, talking about hot topics of interest nationally or locally, interacting with other businesses and potential customers, sharing updates and information from other businesses and generally just creating a fun space for people to visit. Two restaurants in Newry City, one has a Facebook Page with hundreds/thousands of followers while the other restaurant does not have a Facebook page.