The partnership highlights blockchain’s enduring appeal for major enterprises, with Avalanche’s scalable technology enabling FIFA to create a tailored digital ecosystem for its five billion fans. FIFA’s custom Layer-1 blockchain on Avalanche marks a significant step toward integrating Web3 technologies into global sports, focusing on digital collectibles and fan engagement. The new FIFA Blockchain, powered by Avalanche’s high-performance technology, aims to deliver digital collectibles and innovative fan experiences to its global audience of over five billion fans.