In an era where access to political figures is unprecedented (and a scandal is just a tweet away), for those in politics controlling the political brand has become major priority. In his new book Brand Command: Canadian Politics and Democracy in the Age of Message Control, Alex Marland argues that the consequences of this shift go beyond the substance of political communications — they’re changing democratic participation itself. To find out more about Alex Marland’s new book Brand Command, visit https://bit.ly/1TwaJAM