Google is announcing several updates to Google Play in an attempt to shift the app store from "a place to download apps" to "an experience." The most visible update Google is introducing to Google Play is a new tab. It's called the "You Tab" and it acts like a combination of a profile page and a For You tab, specifically for app store content. Interestingly, Google is making content from these apps available to sample directly in Google Play, and not just in Korea. You'll be able to read webcomics and watch short-form K-dramas directly in Google Play, without having to download an additional app in the US, too.