Amazon is pivoting its grocery operations in the UK, announcing that it will close 14 of its Amazon Fresh stores in the country. The remaining five Amazon Fresh locations in the UK will be converted to the Whole Foods Market brand. Rather than the brick and mortar shops, Amazon said it will focus on online grocery deliveries within the region. The move echoes a similar contraction in 2023, where Amazon said it would shutter both some Fresh supermarkets and some Go convenience stores. Amazon stopped using Just Walk Out in its US Fresh stores last year.