As time went by, I became more and more interested with the people who were actually building bots or creating sock puppet accounts, which is human-run fake accounts or that were otherwise leveraging social media in order to try to exert some kind of power online. But there's a lot of examples of this kind of work being done in such a way that it actually perpetuates the exact same kinds of gaming of social media systems that we see happening via bots, via influencers and those sorts of things. But I do think that researchers have to start asking themselves crucial questions, not just about studying the content that bots produce, but studying the bots themselves, studying the creators of those bots, studying the motivations for building the bots, all sorts of things like that.