And actually what I was fascinated by intellectually was, the connection between media and democracy essentially, and information democracy and why... the question that haunted me as I was making TV shows and documentaries and all sort of things like, why is this any good for society, what impact is it having into changing anything? And then it's quite a natural side step, almost, to see myself from the side and move into academia, and to ask those questions in academia, and then ask the next question, which is the question that I sort of have started asking myself since 2014, which is, okay, how do we create journalism in the broader sense of the world, media and communications that is good for democracy?