But what happened was, there was almost authorized content from political parties that were going to these young synthetic media companies, AI startups and saying, "Create us content that is entertaining, that is translated to local languages, particularly to languages in the south and regional languages to make the personality and the political party more accessible in the south and more relatable." And so there was that combination of political parties creating or authorizing AI generated content for this vast influx of flooding the voter with targeted emotional content and influential content as well as that political meme war or the satirical content that was floating with a lot of competition between the two political parties.