The 2025 NASCAR Cup Series season marks a significant milestone for both fans and broadcasters, as Prime Video makes its flag-to-flag broadcast debut during one of the sport’s crown jewel events: the Coca-Cola 600 at Charlotte Motor Speedway. The Coca-Cola 600 will be the first full Cup Series race aired on Prime Video in 2025, kicking off a five-race broadcast stretch exclusive to Amazon’s streaming platform. The Coca-Cola 600 caps a packed Memorial Day racing schedule that includes the NASCAR Xfinity Series, Craftsman Truck Series, and the ARCA Menards Series.