NASCAR May Lose Out on Loyal Viewers: NASCAR’s $7.7 billion broadcasting deal, set to boost revenue by 40%, also poses risks to its loyal viewer base. Platform Type Current Strategy Potential Impact Broadcast Television Fox & NBC Maintains traditional viewers Cable Networks Expanded partnerships Broader reach, but potential dilution of core audience Direct-to-Consumer Cutting-edge streaming options New demographics, risk of losing loyal fans “I would not expect next year to be a huge ratings win when NASCAR agreed to this seven-year media deal they clearly chased the max amount of money they could get in lieu of exposure…TV money makes the NASCAR industry work so NASCAR chased the biggest bag they possibly could not just for themselves that money trickles down to the tracks the teams.”