Readers were shocked after daily Pennsylvania newspaper The Sharon Herald published an insensitive and gratuitous story that horrifically detailed a local man’s death by suicide. “This is a great example of how not to report a suicide death,” Ken Norton, executive director of the National Alliance for Mental Illness, New Hampshire, told iMediaEthics by e-mail. News outlets have a significant responsibility to carefully report on suicide deaths because unnecessarily detailed and insensitive news reports on suicides can risk causing additional deaths by suicide — the contagion factor.