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EN
Consumer Confidence Is Up! No, It’s Down! Why the Conflict?
['Sydney Smith']
iMediaEthics
A close examination of the polls shows that the Conference Board’s Consumer Confidence Index presents a very similar picture of the public to the one described by Langer Research’s Consumer Comfort Index. The major difference in the current conclusions of these two polls is that the Confidence Index shows a slight dip, while the Comfort Index shows a slight increase, bringing it to a “pandemic high.” However, that fact does not change the comparison that the Confidence Index saw a drop below its pandemic high, while the Comfort Index recorded a pandemic high.