Of all the countries studied, Germany has the highest sales and the greatest market potential for these plant-based alternatives. This, together with aspects such as health and the environment, plays a major role in deciding how often people consume plant-based “dairy” products. “This confirms our assumption that the decision to consume plant-based ‘dairy’ products is largely determined by dietary habits,” Dr. Gebhardt said. In the researchers’ view, this may explain the aversion to plant-based “dairy” products, especially among people who care about health issues. Something common to all people who consume plant-based “dairy” products or are open to it is that they want information about it.