To reverse this trend—and ensure consumers are getting adequate amounts of dairy in their diets—the dairy sector has developed educational materials to reach consumers through informational infographics, TV and print ads, and on social media. A new study in JDS Communications demonstrates that when consumers are empowered with the facts on dairy’s nutritional benefits, they buy and consume more dairy products—including cheese, ice cream, yogurt, and especially milk. During the nominal focus groups phase, facilitators gave participants a pre-survey, then walked them through the infographic’s lesson, before administering an ice cream acceptability test. “Average dairy product purchasing increased to 4.4 servings per week, a 26% increase. Overall, this study demonstrates that carefully constructed educational messages on the benefits and nutritional attributes of dairy foods can positively influence consumer behavior, leading to increased purchasing and consumption of dairy foods.