USMEF members from throughout the nation also learned about additional resources available to promote US pork, beef and lamb in emerging markets through USDA’s new Regional Agricultural Promotion Program (RAPP). USMEF President and CEO Dan Halstrom followed with an update on year-to-date export results for US pork, beef and lamb. March was also a great month for US beef export value, which equated to nearly $455 per head of fed slaughter. “This tells me that the global consumer is willing to pay because they understand the value of US beef,” Halstrom said. Friday’s general session focused on the organization’s efforts to build global demand for underutilized beef and pork cuts.